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What I do:

Drive clarity. Shape culture. Design at scale.

I lead product design for high-impact initiatives – from AI-powered tools to enterprise transformations. I elevate diverse voices, advocate for user needs, and partner closely with engineering and product to build experiences that work beautifully. Whether mentoring teams or digging into flows myself, I bring deep UX expertise, inclusive leadership, and a bias toward action.

How I do it:

Strategy

I define experience vision, align with product and business goals, and help teams stay on track and on budget.

Stakeholder mapping
Journey modeling
Competitive and heuristic audits
Prioritization frameworks

Planning

I bring clarity to messy problems - shaping briefs, roadmaps, and priorities that move work forward.

Alignment with product and dev
Timeline projections
Design briefs
Success metrics

Research

I use qualitative and quantitative insights to guide decisions, test ideas, and uncover new opportunities.

Research planning
Recruitment
Qual research
Quan research
Testing
Benchmarking

Design Craft

I'm a hands-on designer, creating pixel-perfect work across a range of fidelities - from quick exploratory sketches to polished design systems.

Wireframes
Prototypes
Systems
QA

Communication

I keep teams and stakeholders aligned through clear storytelling, tight documentation, and shared understanding.

Design documentation
UX storytelling
Stakeholder alignment
Cross-functional updates

Talent growth

I support designers through coaching, feedback, and making space for growth and autonomy.

Performance reviews
Mentorship and guidance
Design reviews
Timely feedback
*Empathy*

“We build too many walls and not enough bridges“, – Isaac Newton

January 27, 2025

Protected: Evolving a visual direction of a legacy app

January 13, 2025

Protected: Building the future of the HR document management

July 26, 2023

Protected: Adressing UX debt with my design team

July 19, 2023

Protected: Paylocity’s Strategic Shift: Empowering Design Through Research

September 16, 2021

Protected: Prenda: retain COVID parents

August 9, 2020

Protected: Automattic: Product Strategy Pivot and Execution